Spray Tan Pricing Guide 2026: Mobile vs Studio vs Hybrid

Pricing is the single biggest leverage point in spray tan business profitability. Same client, same product, same equipment — but a $60 tan and a $95 tan have a 58% revenue difference. Here's the 2026 benchmark data and how to price your services.

National averages

Based on Bronzly platform data and public-rate research across 200 artists:

| Service | National median | Tier-1 metro | Tier-2 metro | Tier-3 metro |

|---|---|---|---|---|

| Classic spray tan (in-studio) | $55 | $75 | $60 | $45 |

| Classic spray tan (mobile) | $85 | $110 | $85 | $65 |

| Premium / rapid tan | $75 | $95 | $75 | $60 |

| Bridal spray tan (trial + day-of) | $185 | $245 | $185 | $145 |

| Wedding party spray (per person, 4+ people) | $55 | $75 | $55 | $45 |

| Contour add-on | $25 | $35 | $25 | $20 |

| Touch-up tan (within 7 days) | $35 | $45 | $35 | $25 |

**Tier-1 metros:** NYC, LA, Miami, Chicago, San Francisco, Boston, DC, Seattle

**Tier-2 metros:** Austin, Nashville, Denver, Sacramento, Portland, Tampa, Charlotte, Phoenix

**Tier-3 metros:** any metro under 500k population

The mobile premium

Mobile spray tans command a 40-60% premium over the equivalent in-studio service. Why:

1. **Convenience for the client.** They don't drive, don't dress for the road after a tan.
2. **Privacy.** Especially for bridal and event clients.
3. **Less competition.** Tier-1 metros have 100+ studios. They have maybe 8-15 active mobile artists.

The mobile premium is real. Most new mobile artists underprice for the first 90 days and never raise rates. Don't.

Travel surcharges

Without a surcharge structure, mobile artists subsidize distance with their time. Recommended structure:

• **Within base radius (10 mi):** included
• **10-20 mi:** +$15-$25 travel surcharge
• **20-30 mi:** +$30-$45 travel surcharge
• **30+ mi:** quote-based or block out as event/wedding work only

Bronzly auto-calculates the surcharge when a client books outside the studio's service radius. The artist sees a suggested line item; they can adjust or remove it before confirming.

Bridal pricing

Bridal is the highest-margin spray tan service. Two patterns:

**Trial + day-of package ($185-$245):** Two appointments. Trial 4-6 weeks before the wedding to dial in color. Day-of application 24-48 hours before ceremony.

**Wedding party rates:** Most artists offer the bride at full price + 3-6 bridesmaids at a per-person discount. Typical structure: bride $145, bridesmaids $55 each (group of 4-6). Average ticket: $375-$435 for an hour of work.

The booking flow matters here. Bronzly's bridal bundle feature lets a bride book her trial + day-of + the whole bridal party in a single transaction. Artists who use it report 35% higher attach rates on bridal party members vs trying to upsell during the trial.

Packages and memberships

Selling tans in packages or memberships locks in revenue and increases lifetime value:

• **4-pack:** $200-$280 (10% discount vs single price)
• **Monthly unlimited:** $99-$149 (best for bachelorette + bridal clientele)
• **Annual VIP:** $1,200-$1,800 (12-24 tans, no expiration, premium add-ons included)

Bronzly handles all three structures with rollover rules, expiration enforcement, and Stripe Connect billing.

When to raise rates

Raise rates when any of these are true:

• Books are 80%+ full 2+ weeks out
• You haven't raised rates in 6+ months
• Your no-show rate is under 5% (proves clients value the service)
• You're physically tired from the volume

Raise rates 10-15% at a time. Give 30 days notice to regulars. Most clients accept rate increases from artists they trust.

What to do with this data

1. Compare your current rates to the table above
2. If you're below the tier-median for your metro, raise rates within 30 days
3. Add a travel surcharge structure if you don't have one
4. Build a bridal package if you don't have one
5. Use Bronzly's analytics to see which services contribute the most revenue — then double down on those

Bronzly's pricing engine handles tiered services, packages, memberships, bridal bundles, and travel surcharges. Try it free for 30 days.