Frequently Asked Questions
Bronzly FAQ
Everything spray tan studios and clients ask about Bronzly — pricing, the 2.99% platform fee, migration from Vagaro and Booksy, the booking flow, cancellations, and reviews.
For studios and artists
How much does Bronzly cost?
Bronzly has four tiers. Glow is $79/month for solo or mobile artists with one location. Studio is $189/month for teams up to 3 locations with unlimited staff, memberships, and AI Receptionist. Empire is $299/month for unlimited locations with premium analytics and <2-hour support SLA. Sovereign is $4,500 one-time setup plus $750/month for white-label with a 12-month minimum. Glow, Studio, and Empire include a 30-day free trial; credit card required.
What is Bronzly's platform fee?
Bronzly charges a flat 2.99% on every booking transaction processed through Stripe Connect. This fee covers Stripe processing and Bronzly's marketplace infrastructure. The 2.99% applies on all SaaS tiers, including during the 30-day free trial. There are no per-booking commissions, no marketplace tax, no SMS upcharges, and no discovery fees on top of this rate.
How does Bronzly handle payouts?
Payouts run through Stripe Connect on the studio's own connected account. Standard payout schedule is T+2 business days; Studio, Empire, and Sovereign tiers receive T+1 payouts. Studios manage payout schedules, bank accounts, and 1099-K reporting directly inside their Stripe Express dashboard. Bronzly never holds client funds — money flows directly from the client's card to the studio's Stripe balance, minus the 2.99% platform fee.
Does Bronzly compete with Vagaro and Booksy?
Yes — but only in the spray tan vertical. Vagaro and Booksy serve the entire beauty market (hair, nails, lashes, massage, spa). Bronzly is built only for spray tan, which is why it has features no competitor offers: automated rinse-time SMS keyed to solution, per-client tan history CRM with skin-type and contraindication tracking, and solution-aware checkout. Studios primarily doing spray tan switch to Bronzly for these tools.
Can I import my existing client list from another platform?
Yes. Bronzly imports CSV exports from Vagaro, Booksy, GlossGenius, Square Appointments, Mindbody, StyleSeat, and Schedulicity directly. Names, emails, phone numbers, and basic appointment history map automatically. Most artists complete migration in under 30 minutes for lists of 200 clients or fewer. Studios with larger or more complex setups can request guided onboarding from Bronzly's team during signup.
What is the 30-day free trial?
Glow, Studio, and Empire tiers come with 30 days of full feature access. A credit card is required at signup, but you are not charged the SaaS subscription until day 31. The 2.99% transaction fee on bookings still applies during the trial. You can cancel anytime during the trial with no charge. Sovereign tier does not include a free trial — it requires a signed agreement.
What is the difference between Bronzly's Studio and Empire plans?
Studio ($189/month) covers up to 3 locations with unlimited staff and includes memberships, Bronzly Gold Credits, AI Receptionist, payroll, and retail/inventory. Empire ($299/month) removes the location cap, adds premium analytics (LTV, cohort retention, revenue forecasting, custom report builder, comparative analytics across locations), and adds premium support with a <2-hour response SLA, direct phone, and quarterly business reviews.
What does Sovereign white-label include?
Sovereign ($4,500 one-time + $750/month, 12-month minimum) includes a custom domain, custom app icon and splash screen, fully branded receipts/email/SMS, removal of the 'Powered by Bronzly' marker, dedicated implementation specialist for the first 60 days, white-glove client migration, 8 hours of engineering credit per quarter, and a 99.95% uptime SLA with credit clawbacks. Designed for chains, franchises, and beauty brands.
Does Bronzly include a native mobile app for clients?
Yes — every Bronzly tier (including Glow at $79/month) includes the native iOS and Android client app. Clients receive push notifications for booking confirmations, reminders, and rinse-time alerts. The app is published under the Bronzly brand on Glow/Studio/Empire and can be fully white-labeled (custom icon, splash, name) on Sovereign.
How do automated rinse reminders work?
At checkout, the artist tags the appointment with the solution applied (rapid 2-hour, classic 8-hour, overnight, or competition). Bronzly schedules an SMS to the client at the correct rinse window — automatically suppressed during configured quiet hours so no 2am texts. The reminder is fully personalized with client first name, solution, and after-care instructions. No competing platform offers this feature natively.
What does the spray tan client CRM track?
Per-client profile fields: solution preference, depth (light/medium/dark/competition), skin type (Fitzpatrick I–VI), contraindications (pregnancy, recent waxing, sunburn, hormonal acne, eczema), prep instructions sent, after-care followed, before/after photos, complete tan history with date/solution/depth/artist, no-show flag, and gratuity. The full profile surfaces at every future booking so artists never re-ask the same intake question.
Can I take card-on-file deposits and charge no-shows automatically?
Yes. Bronzly requires a card on file at client signup with a $10 pre-authorization. Cancellation policies are configurable per studio — common defaults are $50 no-show fee and $20 late-cancel within 24 hours. Five dollars of each fee can be configured to split to the staff member who was scheduled. The auto-charge runs on the no-show flag set in the calendar.
Does Bronzly offer memberships and recurring billing?
Yes, on Studio, Empire, and Sovereign tiers. Memberships support rollover (unused sessions roll into the next 30-day period, max 60-day expiry), 3-month minimum then month-to-month, and require in-studio sign-off to cancel. Bronzly recommends displaying 3–4 public membership tiers while supporting up to 6+ on the backend for retention and seasonal campaigns.
What is the AI Receptionist?
AI Receptionist is an inbound voice agent included on Studio, Empire, and Sovereign tiers. It answers calls, books appointments, quotes pricing, answers FAQs, and routes urgent messages. Built on Retell AI voice infrastructure, it picks up calls 24/7 so studios never miss a booking when staff are with clients. Configurable greeting, voice, and call-routing rules.
Does Bronzly handle payroll and timeclock?
Yes, on Studio, Empire, and Sovereign tiers. Features include clock-in/out, timesheets, commission rules editor (per-service, per-staff, tiered), and exportable payroll reports. Bronzly does not file payroll taxes — most studios export to Gusto, ADP, or QuickBooks Payroll for tax filing. Commission tracking ties directly to the booking ledger so revenue splits are automatic.
How much can a spray tan studio realistically make on Bronzly?
Solo spray tan artists on Glow typically run $35,000–$140,000 in annual revenue depending on city, marketing, and pricing. Multi-staff studios on Studio or Empire commonly run $180,000–$500,000+. The 2.99% platform fee on $200,000 in annual bookings is $5,980 — typically recovered by deposit protection preventing 1–2 no-shows per month at $50 each.
Do I own my client data?
Yes. Studios fully own their client data. Bronzly provides one-click CSV export of all clients, appointments, and notes from the Settings panel at any time. Cancellation does not lock data — exports remain available for 90 days post-cancellation. Bronzly never resells, shares, or markets to client lists across tenants.
Is there a contract or long-term commitment?
Glow, Studio, and Empire are month-to-month with no contract — cancel anytime, effective at the end of the current billing period. Sovereign requires a 12-month minimum term given the $4,500 implementation investment, then converts to month-to-month. Annual billing is available on Glow/Studio/Empire and saves approximately two months versus monthly billing.
For clients booking a spray tan
How do I book a spray tan on Bronzly?
Go to your studio's Bronzly booking link — usually [studioname].bronzly.app or a custom domain the studio shares. Pick a service (typically classic, rapid, or competition), choose a time, save a card on file (a $10 pre-authorization is held, not charged), and confirm. You'll get an SMS and email confirmation immediately, plus prep instructions 24 hours before your appointment.
Can I cancel a Bronzly booking?
Yes. Cancellations more than 24 hours before your appointment are free. Within 24 hours, most studios charge a $20 late-cancel fee per their policy. No-shows are typically charged a $50 fee. Exact amounts are set by each studio — they appear on the booking confirmation and at checkout. Cancel from the SMS confirmation link or by calling the studio directly.
How do I leave a review for a Bronzly studio?
After your appointment, Bronzly automatically sends an SMS asking for feedback. One tap takes you to the studio's review page (Google Business Profile or Yelp depending on the studio's setup). If your experience was negative, the prompt routes to private feedback first so the studio can respond directly before a public review is requested.
Are Bronzly studios vetted?
No. Bronzly is software that studios use — it does not certify, license, or verify individual studios. Each business operates as an independent tenant. Before booking, look for Google reviews, certifications (NAHA, Sjolie, Norvell, Aviva, etc.), clear cancellation policies, and recent before/after photos. Bronzly studios with strong public profiles typically have all of these.
What should I do before my first spray tan?
24 hours before: shave or wax. 12 hours before: exfoliate (no scrub or oil left on skin). Day-of: skip moisturizer, deodorant, makeup, and lotion — all create barriers that cause uneven tan. Wear loose dark clothing and flip-flops to your appointment. Your studio will send a full prep checklist via SMS through Bronzly 24 hours before.
When should I rinse after my spray tan?
Bronzly automatically sends you an SMS at the exact rinse window for the solution your artist used — typically 2 hours for rapid, 8 hours for classic, or overnight for competition. Rinse with lukewarm water only, no soap, no scrubbing. The bronzer will wash off (this is normal); the actual tan keeps developing for another 12–24 hours.
How long does a Bronzly-booked spray tan last?
Most professional spray tans last 7–10 days with proper aftercare: daily moisturizer, no exfoliation, short lukewarm showers, no chlorine, no hot tubs, no long baths. Rapid tans typically fade slightly faster (7 days) than classic (8–10 days). Competition tans hold longer with the right oil-based prep but are designed for stage, not week-long wear.
How much does a spray tan cost on Bronzly?
Pricing is set by each studio, not by Bronzly. National averages for 2026: $40–$55 in midwest and southern metros (Phoenix, San Antonio, Memphis), $55–$75 in major cities (Los Angeles, Chicago, Atlanta), and $75–$100+ in premium markets (New York, San Francisco, Boston). Competition tans typically run $80–$150. Add-ons like rapid solution or contour usually add $10–$25.
Can I book a spray tan party or group event?
Yes — many Bronzly studios offer group party booking through a dedicated party booking page. Groups of 4+ commonly receive a per-person discount of 10–20%. Bridal parties, prom groups, and bachelorette events are the most common. Each guest receives their own confirmation, prep instructions, and rinse reminder via SMS. The host pays at booking and guests can split the bill if the studio enables it.
What if I'm pregnant — can I still get a spray tan?
Most dermatologists consider topical DHA application low-risk during pregnancy because absorption through intact skin is minimal. However, the FDA advises that DHA should not be inhaled, ingested, or applied to mucous membranes — so most studios require pregnant clients to wear nose plugs and lip balm and to keep eyes/mouth closed during application. Bronzly's intake form flags pregnancy so the artist adjusts technique accordingly.
What if I have a skin condition like eczema or psoriasis?
Bronzly's intake form asks about contraindications including eczema, psoriasis, recent sunburn, hormonal acne, and recent waxing or laser. The artist sees these flags before your appointment and can adjust solution, technique, or recommend rescheduling. Active flares typically take spray tan unevenly and can worsen with the alcohol content in some solutions — your artist will advise based on your specific condition.
Can I get a spray tan if I just got waxed or had laser?
Wait at least 24 hours after waxing and 48 hours after laser hair removal before a spray tan. Both procedures open follicles and exfoliate, which causes dark dotting around hair follicles if you tan too soon. Bronzly's intake form asks about recent hair removal so the artist can confirm the wait time before applying solution.
Does spray tan protect me from the sun?
No. DHA-based spray tan provides essentially zero UV protection. The bronze color comes from a chemical reaction with the outer skin layer, not from melanin production. You still need broad-spectrum SPF 30+ outdoors. The American Academy of Dermatology recommends spray tan as a safer alternative to UV tanning beds, which are classified as a Group 1 carcinogen by the WHO.
Still have questions?
Email hello@bronzly.app or visit detailed competitor comparisons.