Included on Studio and Empire plans
An AI Receptionist Built for Spray Tan Studios
Most spray tan inquiries arrive after hours — late evenings, weekends, in the moments clients are scrolling Instagram and deciding to book. Bronzly's AI receptionist handles those inquiries when you're sleeping, qualifies new clients, books appointments straight into your calendar, and escalates anything ambiguous to you with full context.
What it does
After-hours booking
A client texts at 11pm asking if you have weekend availability. The AI checks your calendar, proposes three slots, and books the one the client confirms. Deposit processed via Stripe. Confirmation SMS sent. You wake up to a booking on your schedule.
Qualifying questions for new clients
For first-time bookers, the AI captures the intake fields you actually need before they arrive: special occasion, desired depth, prior spray tan experience, Fitzpatrick type, allergies. By the time the appointment starts, you already know what to spray.
Reschedule requests
Client needs to move Friday to Saturday. The AI confirms availability, applies your cancellation policy, processes any deposit transfer, and updates the calendar. The client gets a confirmation. You get a notification — no thumbs required.
Rebook + reminder follow-ups
Three weeks after a tan, fade is real. The AI sends a tasteful "ready for your next tan?" message with a one-tap rebook link. The same engine handles 24-hour appointment reminders and post-rinse aftercare check-ins.
Cost comparison — AI vs hiring a receptionist
The traditional answer to "I can't keep up with bookings" is hiring a part-time front-desk receptionist. The math is rough on a solo or small studio.
| Line item | Part-time human | Bronzly AI |
|---|---|---|
| Monthly cost | $1,500 - $2,500 | $189 (Studio plan) |
| Hours covered | 20 - 30/week | 24/7 |
| Booking accuracy | Depends on training | Configurable rules |
| Sick days, turnover | Yes | No |
| Onboarding time | Days to weeks | ~30 minutes |
The AI is not a replacement for a human in every studio — multi-artist operations with high in-person front-desk needs still want a person at the desk. For solo artists and 1-to-3-artist studios, the cost gap is decisive. Human salary range based on US BLS data for part-time receptionists, beauty services subset.
Setup
- 1
Choose voice and tone
Settings → AI Receptionist → Voice. Pick warm, casual, or professional. The AI matches your tone in every reply. You can also write a personal greeting that prepends every first-touch message.
- 2
Configure which appointment types are AI-bookable
Some studios let the AI book everything; others restrict it to maintenance and express tans, escalating bridal and group bookings to the artist. Toggle per service.
- 3
Set escalation triggers
Add custom rules. "Escalate if client mentions wedding party of 5 or more." "Escalate if client asks about pricing exceptions." Anything matching a trigger goes straight to your inbox.
- 4
Review weekly transcripts
Every Monday, Bronzly delivers a summary of last week's AI conversations — what it booked, what it escalated, what it answered. Correct anything wrong; the AI adapts.
Limits — where the AI hands off
The AI receptionist is conservative by design. It handles the 80% of inquiries that are straightforward and escalates the 20% that need human judgment. By default, it escalates:
- —Color complaints or refund requests
- —Pricing exceptions or custom-quote requests
- —Bridal parties, group bookings (5+ people)
- —Allergy disclosures or contraindication concerns
- —Multi-turn conversations where the client signals frustration
Escalations arrive in your Bronzly inbox with the full conversation context, a suggested response, and a one-tap "respond as me" or "let me write it" option.
Frequently Asked Questions
What does Bronzly's AI receptionist actually do?
It handles inbound SMS and web-chat inquiries 24/7: booking new appointments, qualifying first-time clients (asking about skin type, special occasion, prior tans), processing reschedule requests, sending reminder follow-ups, and prompting rebooks at the end of a tan cycle. Conversations escalate to the artist when the question is outside its capability — pricing exceptions, complaints, custom requests.
How does this compare to hiring a part-time receptionist?
A part-time receptionist in the US typically costs $1,500 to $2,500 per month at 20 to 30 hours per week. Bronzly's Studio plan includes the AI receptionist for $189 per month — fully loaded with booking, qualifying, reschedules, and rebooks. The AI does not call out sick, does not need scheduling, and works through the night when most after-hours inquiries arrive.
Does the AI ever escalate to a human?
Yes. The AI is conservative by design. It books, reschedules, and answers FAQs, but escalates anything ambiguous — pricing exceptions, refund requests, color complaints, custom appointments, anything where the right answer requires judgment. Escalations land in the artist's Bronzly inbox with the full conversation context for one-tap follow-up.
What plans include the AI receptionist?
AI receptionist is included with Studio ($189/month) and Empire ($299/month) plans. The Glow plan ($79/month) does not include it but includes AI reply suggestions in the SMS inbox, which give the artist a one-tap suggested response without sending automatically.
Can I customize how the AI talks to clients?
Yes. Each studio configures voice (warm, casual, professional), default greeting, FAQ responses, escalation triggers, and which appointment types are bookable through the AI. Most studios spend 30 minutes on setup and revisit settings monthly. The AI also learns from artist overrides — if you correct a response, future responses on similar inquiries follow your correction.
Stop answering DMs at 11pm
30-day free trial of the Studio plan. AI receptionist included. Credit card required at signup. Cancel before day 31 and you owe nothing.