Exclusive to Bronzly
Automated Rinse Reminders for Spray Tan Artists
The number-one client complaint in spray tanning is forgetting when to rinse. The number-one artist complaint is fielding "is it time yet?" texts at midnight. Bronzly's rinse reminder engine solves both — by knowing exactly which solution you sprayed, the depth of color the client wanted, and the quiet hours of their phone.
Why generic appointment-reminder timers fail spray tan
Every booking platform sends "your appointment is tomorrow" reminders. That is not a rinse reminder. A rinse reminder is fundamentally different: it has to fire after the appointment, at a calculated time based on solution chemistry, and never wake the client up.
Generic salon software treats every reminder as a fixed-offset notification — "send this template X hours before the appointment." That model breaks for spray tan because the right post-appointment timing is not a fixed offset. It varies from 1 hour (12% DHA rapid solution, light color goal) to 8 hours (8% DHA traditional solution, deep color goal). And it has to respect quiet hours — sending a 2am notification destroys client trust faster than no reminder at all.
The result on generic platforms: artists either skip rinse reminders entirely (clients forget, color suffers, referrals drop), or they manually text every client (5 to 10 hours per week burned, errors creep in). Neither is acceptable when this is your core service.
How Bronzly's reminder engine works
Solution-strength logic
Every appointment type carries a solution strength (8%, 10%, 12%, or Rapid) and a color depth target. Bronzly maps that pair to a rinse window — short for rapid solutions, long for traditional. The artist sees the calculated rinse time before the appointment finishes.
Quiet-hours protection
Each studio sets a quiet window (default 9pm–7am). If a rinse reminder would land inside the window, Bronzly defers to the next allowed minute. Overnight tans get the reminder at the start of the morning window — so the client wakes to the message instead of mid-sleep.
SMS plus push, single thread
Reminders deliver as SMS through your business number and as a push notification through the Bronzly client app. Replies land in the same two-way thread as appointment messages. No app switching, no second inbox.
Per-appointment overrides
Solution differed from the appointment type? Adjust the rinse time at checkout in two taps. Bronzly recalculates the reminder and re-schedules. The client never sees the change — they just get the right text at the right time.
What the client actually receives
Personalized, short, with a link to your aftercare page. Here is a real example message:
SMS from +1 (916) 555-0142 — Tan Wolf Studio
Hey Sarah — your tan is ready to rinse. Cool water, no soap, pat dry. Full aftercare: bronzly.app/aftercare/tanwolf
Sent 8:14am — Wed May 22
The artist's first name is replaced with the client's, the studio name is your brand, and the aftercare link points at your branded subdomain. Clients can reply directly to the SMS — replies land in your Bronzly inbox with AI-suggested responses for the most common questions.
Setup — three minutes per appointment type
- 1
Set quiet hours for your studio
Settings → Notifications → Quiet Hours. Default 9pm–7am. Applies to every client automatically. Clients can extend or shrink the window in their own app preferences.
- 2
Tag each appointment type with solution strength
Services → Edit. For each appointment type, set DHA percentage (8 / 10 / 12 / Rapid) and default color depth (Light / Medium / Dark). Bronzly maps these to a rinse window automatically.
- 3
Customize the message template
Notifications → Rinse Reminder. Edit the default message or accept Bronzly's template. Merge fields available: {{client.firstName}}, {{studio.name}}, {{aftercare.url}}.
Done. Every future booking schedules its own rinse reminder. Existing appointments are recalculated retroactively the first time you save settings.
What artists see after switching on rinse reminders
We hear three changes within the first month of a studio enabling rinse reminders. These are reported by partner studios and represent typical outcomes, not guarantees.
Color complaints drop sharply
"Rinsed too early / too late" is the dominant cause of color complaints. Removing the timing variable removes the complaint.
After-hours texts collapse
Most artists report a 70% or greater reduction in evening client messages asking "is it time yet?" Quiet hours protection means the client also stops getting woken up.
Rebook rate climbs
When color outcomes are consistent, repeat bookings follow. The rinse reminder also creates a natural moment to surface a one-tap rebook prompt for the next appointment.
Frequently Asked Questions
How do Bronzly's rinse reminders know when to fire?
Each appointment type carries a solution strength (8% DHA, 10% DHA, 12% DHA / Rapid) and a target color depth. Bronzly multiplies those together to derive the correct rinse window — usually 1 to 8 hours — and schedules the SMS for that exact moment, capped by the client's quiet hours.
Will rinse reminders wake my clients up at night?
No. Every studio sets a quiet-hours window (default 9pm to 7am). If a rinse reminder would land inside quiet hours, Bronzly waits until the next allowed minute. For overnight tans, the reminder fires at the start of the morning quiet-hours window so the client wakes to the message rather than mid-sleep.
Can clients reply to a rinse reminder?
Yes. Rinse reminders are sent through the same two-way SMS thread as appointment messaging. Replies land in the artist's Bronzly inbox and trigger a push notification on the artist app, with AI-suggested responses for the most common questions (timing tweaks, aftercare, rebook).
Do other spray tan platforms send rinse reminders?
Generic salon platforms (GlossGenius, Vagaro, Fresha, MindBody) send appointment confirmations and pre-visit reminders, but they do not send solution-aware rinse reminders timed to post-appointment color development. Bronzly is the only major booking platform with this feature as a native, configurable workflow.
What does the client actually receive?
A short SMS personalized with the client's first name, your studio name, the recommended rinse instruction, and a link to your aftercare page. Example: 'Hey Sarah — your tan is ready to rinse. Cool water, no soap, pat dry. Aftercare: bronzly.app/aftercare/tanwolf'. Push notification via the Bronzly client app fires in parallel if the client has the app installed.
Stop fielding 2am rinse texts
30-day free trial. Credit card required at signup. Rinse reminders included on every plan from Glow ($79/mo) up.