← Spray Tan Guides

1. Step 1

   Set up the bio and link-in-bio correctly

   Bio line 1: Spray Tan Studio + city (e.g., 'Premium Spray Tan · Phoenix, AZ'). Line 2: Booking link (Bronzly link or custom domain). Line 3: Cancellation policy short form ('$25 deposit · 24h cancel'). Make Bronzly booking link the only link on the profile.

2. Step 2

   Post 3 before/after pairs per week

   Same lighting, same pose, same swimwear. Natural daylight from a north-facing window. Caption with the solution used and the rinse window — this signals expertise and pre-answers FAQs. Always get a written photo release via Bronzly's intake form.

3. Step 3

   Post 2 educational reels per week

   Topics: 'how to prep for your spray tan', 'how long should I shower wait', 'why does my tan look orange', 'spray tan vs UV bed'. 30–45 seconds each. Educational content reaches non-followers via Reels distribution and converts them into followers, then bookings.

4. Step 4

   Post 1 testimonial or studio walk-through per week

   Show the studio space, your equipment, your team. Post a short SMS testimonial (with permission) from a happy client. Trust signals convert browsers to bookers.

5. Step 5

   Reply to every comment within 4 hours

   Comment velocity is the single biggest Instagram algorithm signal. Reply to every comment, even one-emoji comments, within 4 hours. Use the Bronzly inbox to centralize SMS + Instagram DMs once you scale.

6. Step 6

   Run a $10/day local boost on top-performing posts

   Boost the 1–2 top-performing organic posts per week with a $10/day budget targeting your city + 25 mile radius. Use 'Get more website visits' as the objective with the URL pointed at your Bronzly booking link.

7. Step 7

   Track booking attribution

   Add a UTM parameter (?utm_source=instagram) to your Bronzly booking link in your bio. Bronzly's analytics will show which percent of bookings came from Instagram so you can scale spend appropriately.