Before/After Photo

Before/after photos are the single most effective marketing asset for spray tan businesses. A well-shot before/after — same lighting, same pose, same background — converts new-client booking inquiries on Instagram and Google at 3–10x the rate of generic studio photos. Best practices: shoot in natural daylight (north-facing window, no direct sun), have the client wear the same swimwear in both shots, take the photo from the same distance and angle, and post within 24 hours of application before the bronzer is rinsed. Get a written photo release from the client (Bronzly's intake form includes this option) before posting. Studios that post 3+ before/after pairs per week to Instagram report 40–60% higher new-client booking velocity. Bronzly's per-client CRM includes a photo storage field on each appointment so the artist can attach before/after pairs to the client profile and reference them at future appointments to maintain consistency.