The Bronzly Spray Tan Glossary

A topical sunless tan applied via airbrush or HVLP gun using a DHA-based solution.

The active ingredient in spray tan solution; reacts with skin amino acids to create the bronze color.

Any method of darkening skin tone without UV exposure — includes spray tan, self-tan products, and tan towelettes.

Extra-dark spray tan (typically 14%+ DHA, multi-coat) for bodybuilding and figure competitions.

High-DHA spray tan solution that develops in 1–4 hours instead of 8.

Thick moisturizer applied to dry-skin areas before tanning to prevent over-absorption.

The DHA-based liquid sprayed onto skin during a spray tan; varies in depth, base color, and additives.

Self-contained automated spray tan unit, distinct from a hand-applied artist tan.

The spray gun technology used by most professional spray tan artists.

Two spray gun technologies; airbrush is higher-pressure and more precise, HVLP is lower-pressure and softer.

Post-application care to maximize tan depth and longevity.

The natural lightening of a spray tan as the outer skin layer exfoliates.

Pre-tan exfoliation, shaving, and moisturizer-stripping that determines tan quality.

Six-level skin classification system used to determine appropriate spray tan solution depth.

Charge applied via card-on-file when a client misses an appointment without canceling.

Pre-paid amount required at booking that secures the appointment slot.

Saved client payment method used for deposits, no-show fees, and post-appointment charges.

Automated SMS sent to the client at the correct rinse window based on solution applied.

Pre-appointment client questionnaire covering skin type, contraindications, and preferences.

Pop-up enclosure that contains overspray during a hand-applied spray tan.

Recurring subscription bundling 1–4 tans/month at a discounted per-tan rate.

Prepaid spendable currency clients can apply to any service at a Bronzly studio.

Percentage of one-time clients who rebook within a defined window — the single largest revenue lever for spray tan studios.

The temporary cosmetic bronzer added to spray tan solution so the artist can see coverage.

Conditions or recent activities that make a spray tan inadvisable or require technique modification.

The payment platform that powers Bronzly studio payouts and the 2.99% transaction fee.

A tanning device that uses ultraviolet radiation; classified as a Group 1 carcinogen by the WHO.

A business that provides professional spray tan services — solo artist, multi-staff studio, or chain.

A spray tan service performed at the client's home, hotel, or event venue rather than at a studio.

Side-by-side image of a client pre- and post-spray-tan; the most effective marketing asset for the industry.

Generic booking and CRM software designed for the broad beauty market — distinct from spray-tan-specific software.

Software built for one specific industry vertical, designed to outperform horizontal generalist alternatives.

Automated SMS sent the day after a tan asking the client to leave a public review.

A client whose last appointment is older than the typical rebook window, with no upcoming appointment scheduled.

Group spray tan booking — bridal, prom, bachelorette, or fitness team — typically 4+ people at a discounted per-person rate.

The specific time period after spray tan application during which the client should rinse for optimal depth.

The most common consumer search query for finding a local spray tan service.

Training and credentialing for spray tan artists; offered by major solution brands.

Liability insurance covering DHA reactions, slip-and-fall, and equipment claims.

Voice AI agent that answers studio phone calls, books appointments, and handles FAQs 24/7.