Lapsed Client

A lapsed client is a client whose last appointment is older than the typical rebook window (commonly 45 days for spray tan) with no upcoming appointment on the calendar. Lapsed clients represent the single largest reactivation opportunity in any beauty business — they have already shown willingness to pay, the studio already has their card on file, and the cost to win them back is roughly zero. Bronzly's dashboard surfaces lapsed clients automatically and supports one-tap reactivation campaigns: a templated SMS offering a small incentive ($10 off, free upgrade) to rebook within 14 days. Reactivation campaigns typically convert at 12–25%. The most successful studios on Bronzly run a monthly lapsed-client campaign and treat reactivated clients identically to new clients in terms of intake confirmation and onboarding warmth.