Boulevard vs Bronzly for Spray Tan Studios
Boulevard is a polished enterprise-grade booking platform for luxury multi-service salons and spas. Bronzly is a purpose-built spray tan platform priced for solo artists and small studios. If you are a spray-tan-first business, the price-to-vertical-fit ratio decisively favors Bronzly. If you are a multi-service luxury salon with spray tan as one line, Boulevard's breadth and brand polish carry the day.
Last verified: 2026-05-23 — pricing and feature priorities confirmed against published sources.
Quick Verdict
Choose Boulevard if:
- You operate a multi-service luxury salon or spa (hair, color, lashes, facials, massage, plus spray tan)
- You have 10+ staff with complex commission splits and need enterprise-grade reporting
- Brand-tier client experience and multi-location operations matter more than spray-tan-specific workflows
Choose Bronzly if:
- Spray tan is 80%+ of your revenue
- You're a solo artist or 1-to-5-artist studio
- You want rinse reminders, Fitzpatrick tracking, and a CRM built for spray tan — not luxury-salon breadth at 2-4x the price
Feature Comparison
| Feature | Boulevard | Bronzly |
|---|---|---|
| Starting monthly price | ~$200/mo (Essentials) | $79/mo (Glow) |
| Pricing transparency | Sales-led for Premier+ | Published all tiers |
| Per-booking fees | Generally none | None |
| Transaction fee | Varies by processor | 2.99% flat |
| Free trial | Sales-led demo | 30 days, self-serve |
| Spray-tan rinse reminders | No | Yes — solution-strength aware |
| Fitzpatrick skin-type tracking | No | Yes — structured + warnings |
| Tan history per client | Generic appointment history | Full solution + depth + photos |
| Native iOS + Android client app | Yes — brand-tier polish | Yes — branded per studio |
| AI receptionist | Limited | Studio plan and above |
| Loyalty / rewards program | Yes — generic | Bronzly Gold dual-currency |
| Complex commission splits (multi-staff) | Yes — enterprise-grade | Basic on Studio+ |
| Multi-location support | Yes — core feature | Empire plan |
| Vertical focus | Luxury multi-service salon and spa | Spray tan only |
| Best fit business size | 10+ staff luxury establishment | Solo artist to ~5-artist studio |
Pricing Comparison
Boulevard's published pricing starts around $200/month for the Essentials plan, with Premier and Enterprise tiers priced higher and typically requiring a sales conversation. Per-location surcharges and onboarding fees apply for multi-location operations. The platform's price positioning reflects its target market: medium-to- large luxury salons and spas with multi-service revenue and 10+ staff.
Bronzly's Glow plan is $79/month with a 2.99% flat transaction fee and zero per- booking commissions. Studio is $189/month and adds the AI receptionist. Empire is $299/month and adds multi-location support. Every plan includes a 30-day free trial. Self-serve signup, no sales call required.
Boulevard Essentials
~$200/mo
Premier and Enterprise priced higher, sales-led
- + Per-location surcharges for multi-location
- + Onboarding fees on higher tiers
- Built for luxury multi-service salons and spas
- No spray-tan-specific features
Bronzly Glow
$79/mo
+ 2.99% flat transaction fee. No per-booking commissions.
- 30-day free trial included
- Rinse reminders native
- Fitzpatrick tracking native
- Bronzly Gold loyalty included
Boulevard pricing sourced from joinblvd.com and published reviews, verified 2026-05-23. Exact pricing varies by location count, plan tier, and add-ons. Bronzly pricing verified at bronzly.app/pricing, 2026-05-23.
What Boulevard Does Well
Boulevard is genuinely strong at what it is designed to do. Dismissing it for the wrong business size would be a mistake; the platform serves the luxury multi-service salon segment with impressive depth.
Enterprise-grade salon operations
Complex commission splits, tipping logic, staff time tracking, payroll exports, and inventory management built for multi-staff operations. If you run 10+ stylists with commission overrides on retail and service mix, Boulevard handles it natively.
Brand-tier client experience
Boulevard's client-facing booking flow is polished to luxury-brand standards. For businesses where the client journey is part of the brand promise, that polish matters and the platform delivers consistently.
Multi-location operations
Multi-location reporting, cross-location client portability, location-level staff management, and central brand control are mature features. Chains and franchises use Boulevard for exactly this reason.
Sales-led implementation support
Sales-led onboarding is overhead for a solo operator but it is the right model for a luxury salon migrating off legacy software with complex historical data. Boulevard's implementation team is experienced.
Where Bronzly Wins
For spray-tan-first studios under the luxury-multi-service threshold, Bronzly wins on vertical fit, price, and time-to-value. The wins are concentrated where spray tan workflows diverge from generalist salon assumptions.
Price-to-vertical-fit ratio
A solo spray tan artist pays $79/month for a platform that does exactly what they need — rinse reminders, Fitzpatrick tracking, tan history, Bronzly Gold loyalty. The same artist on Boulevard would pay 2.5x+ more for a feature set tuned to a different business size.
Solution-aware rinse reminders are native
Boulevard does not send solution-aware rinse reminders. Generic appointment reminders, yes — but rinse timing depends on solution strength and color depth, a spray-tan-specific calculation that Boulevard's generalist reminder engine does not perform.
Fitzpatrick tracking with contraindication warnings
Bronzly stores Fitzpatrick type as a structured field and fires warnings when a service selection looks risky for the phototype. Boulevard treats client fields generically.
Self-serve trial, transparent pricing
Sign up online, import your CSV, start booking — all in under a day, no sales call required. Boulevard's enterprise positioning means a longer sales cycle and less upfront pricing clarity.
AI receptionist tuned for spray-tan inquiries
Studio and Empire plans include an AI receptionist with qualifying questions specific to spray-tan inquiries — special occasions, depth preferences, prior tan history, Fitzpatrick capture. Generalist AI assistants do not have this tuning.
Bronzly Gold dual-currency loyalty
Two earning currencies (cash dollars + upgrade credits) protect margin while rewarding repeat clients. Boulevard's loyalty features exist but follow generic single-currency mechanics.
Who Should Choose Each Platform
Boulevard is the right call for:
- Luxury multi-service salons and spas (hair, color, lashes, facials, massage, plus spray tan)
- Operations with 10+ staff needing complex commission splits
- Multi-location chains and franchises requiring central brand control
- Businesses where brand-tier client experience polish is core to the value proposition
Bronzly is the right call for:
- Solo spray tan artists and small spray-only studios (1-5 artists)
- Studios where 80%+ of revenue is spray tanning
- Artists who want rinse reminders, Fitzpatrick tracking, and tan history as first-class features
- Studios prioritizing price-to-vertical-fit over enterprise-tier breadth
Migration Guide: Boulevard to Bronzly
Migrating off Boulevard is straightforward for a spray-only studio. Most of Boulevard's deeper service-specific data (hair color formulas, facial protocols, multi-staff commission history) is not relevant to a spray-tan business and does not need to migrate. Standard client and appointment data migrates cleanly via CSV.
- 1
Export your Boulevard client list
Settings → Data Export → Clients. Download the CSV. Include client name, contact, appointment history, and any prepaid package balances.
- 2
Start your Bronzly free trial
Sign up at bronzly.app. 30-day full feature access. Credit card required; first charge on day 31.
- 3
Import the Boulevard CSV
Clients → Import → CSV. Bronzly auto-maps Boulevard's column structure. Review preview, confirm mapping, run import. Lists under 500 finish in two minutes.
- 4
Configure spray-tan workflows
Set appointment types with solution strength and color depth. Configure rinse reminder timing per type. Enable Bronzly Gold loyalty. Most studios complete this in 30 minutes.
- 5
Notify existing clients
Send a one-time email with the new booking link. Template provided. Most spray- only studios see 70-80% of active clients rebook through Bronzly within the first week.
- 6
Cancel Boulevard before next billing
Boulevard contracts may be annual. Check your renewal terms — for many studios the right strategy is running both platforms in parallel for one billing cycle while the migration stabilizes, then cancelling Boulevard at next renewal.
Full migration documentation at bronzly.app/how-to/migrate. Free migration call available if you'd like guided help.
Frequently Asked Questions
How much does Boulevard cost?
Boulevard's published pricing starts around $200/month for the Essentials plan, with Premier and Enterprise tiers priced higher and typically requiring a sales conversation. The platform is positioned for medium-to-large luxury salons and spas, and pricing reflects that target market. Per-location surcharges and onboarding fees apply for multi-location operations.
Is Boulevard overkill for a solo spray tan artist?
For a solo artist or small spray-only studio, yes — Boulevard's feature depth is designed for multi-service luxury salons running 10+ staff, with priorities like complex commission splits, multi-location reporting, and brand-tier client experiences. A spray-tan-first business typically uses 20% of Boulevard's features while paying for all of them.
Does Boulevard have spray-tan-specific features?
Boulevard is built for general luxury salon and spa use — hair, color, nails, lashes, brows, massage, facials, spray tan. Spray-tan-specific features like solution-aware rinse reminders, Fitzpatrick tracking with contraindication warnings, and tan history per client are not part of the standard feature set. Boulevard's strength is breadth and brand-tier polish across many service types, not depth in any single service vertical.
How much does Bronzly cost compared to Boulevard?
Bronzly's Glow plan is $79/month, Studio is $189/month, and Empire (multi-location) is $299/month — all with a flat 2.99% transaction fee and no per-booking commissions. Boulevard starts at around $200/month for its entry tier. A spray-tan-first studio spending $79 on Bronzly gets a feature set tuned to its workflows; spending $200+ on Boulevard gets a broader generalist feature set with no spray-tan-specific tooling.
When does Boulevard make more sense than Bronzly?
Boulevard makes sense when the business is a multi-service luxury salon or spa — hair, color, lashes, facials, massage, with spray tan as one of several service lines. The platform's brand-tier client experience, mature commission structures, and multi-location capabilities matter at that scale. For spray-tan-first businesses below the luxury multi-service threshold, the price-to-vertical-fit ratio favors a spray-tan-specific platform.
Can I import my Boulevard client data into Bronzly?
Yes. Bronzly accepts CSV exports from Boulevard. Standard client fields (name, contact, appointment history) map directly. Boulevard's deeper service-specific fields (hair color formulas, facial protocols) are not relevant to a spray-tan operation and do not migrate. Most spray-only migrations complete in under a business day.
Try Bronzly free for 30 days
Full access to your plan. Spray-tan-specific feature depth at a fraction of luxury- salon platform pricing. Cancel before day 31 and you owe nothing.